SEO Audit Checklist: All You Need To Know (2018 Updated)

SEO audit is the most effective way to improve your SEO performance. It helps you to answer all those questions that come in your mind like where you are lagging, why you are not getting the desired results, what you are doing wrong and how to improve your SEO performance, how to bring more traffic to your website. So in this article, I will help you in doing all this with the help of just a few simple steps. It sounds complicated but trust me it’s definitely not.


Step 1: Setting your goals

Before starting your SEO audit, it’s very important for you to know what are your goals. What do you want from this audit if you have a clear vision in your mind it will help you to get to your goals faster. Your goals must be “S.M.A.R.T.” just like you by which I mean specific, measurable, achievable, realistic, timely goals.


Step 2:  Checking whether you are targeting the right set of keywords.

Which in other words means a complete analysis of the keywords you are using. You should do this on a quarterly basis. Keywords are directly related to your website rankings by Google. If you want your website to come at the top of the list when someone searches something related to it, you need to improve your rankings for that. So selecting the right set of keywords is very crucial. Your keywords should be related to what you actually have or is using, it should not be a just random set of popular keywords.


Step 3: On page SEO

seo audit

On page SEO is optimization of your websites to make them rank higher so that it helps you get more traffic. For this, you have to make sure of many things like meta tags, mobile friendly site, the speed of your page, internal linking, URL structure, sitemaps, content, HTML tags, Robots.txt, body tags, image optimization.


Meta tags:

Meta tags are snippets of text that describes the content of a page. Meta tags cannot be seen on the page itself instead they can be seen on a webpage’s source code. The three common meta tags are title, description and keywords.


Mobile friendly site:

Almost everyone today uses their mobile phone for surfing the net as it is something which is on the go, more convenient and easy to use. While most of us while creating our web pages don’t keep this thing in our mind, most of the sites are created keeping desktop in their mind, what works and looks good on your desktop may not necessarily look good on your mobile phones. So it is very necessary to make your site, mobile friendly to ensure a better user experience.



The speed of your page should be fast enough that no one leaves it because of its delay as there are several options out there people might switch to some other site just to save their time cause clearly nobody likes waiting. According to some studies, a delay of just a few seconds can also cause a great loss to your business.


Internal linking:

Interlinking is used to connect two web pages together. If you are writing about some topic in which you have a sub-topic which is already been touched by you in another blog you can use to internal link to give reference to that blog.


URL structure:

URL should be easily readable, short and descriptive.



A sitemap in simple terms is a list of pages on your website. It helps search engines to understand the overall structure of a website which leads to the faster indexing of a webpage.


HTML tags:

HTML tags are important in SEO for building better presence of your website on popular search engines. Some of the HTML tags are <p> paragraph, <i> italic, <b> bold, <a> anchor, <h1>-<h6> headings, <img> image, <div> division etc



Robot.txt is used to instruct bots, what pages to index and which pages to ignore on your website. Its main work is to focus on which pages to show and which pages to ignore in search results.


Image optimization:

People as well as google like good quality of images on your webpage as it increases engagement on a page. People interact on the page longer if there are pictures or something interesting to do. These are some of the things which you can do for image optimization, select a detailed image name with a good set of keywords which help to make your image easily searched, choose correct alt tags as it helps the search engines to know what the image is about, show multiple angles of our product it helps to


Step 4: Knowing about your competition

Here you analyze your competitors to know why they are outranking you, what they are doing differently than you. This can be done by seeing and comparing their social media strategies, on page and off page SEO, link building backlinks etc with yours.


Step 5: Do a technical check

You need to do a technical check on your website to know where your website is lagging in order to give a better user experience. Some of the things which are included it, we have already discussed it like the speed of your website, how fast your website loads, mobile friendliness of your website. We also include checking keyword cannibalism, redirect issues, error 404, working of internal links etc.


Step 6: Analyzing your content

content is king

This step consumes the maximum amount of time as in the end people came to your site for your content if you do everything right but your content lags behind then all your hard work will go to waste. You need to check a few things like whether your content fresh, original and non-repetitive. Your content should be of some use and to the point, don’t write anything just for the sake of writing your readers might not like that. You need to check how is your user interaction, what kind of comments you are getting, how many ads are being displayed.


Step 7: Analyzing the user experience of your site

You can analyze your site by checking a few things like the bounce rate which is the no of user who leaves your website without looking at any other page, the bounce rate of your website should be low. The average amount of time spent by any user on your website, if it less this means you are lagging somewhere in your content. Analyzing the exit pages of your website that is seeing on which page the user is exiting your website and analyzing why it is happening and fixing it. No of return visitors it tells how many visitors revisited your website more no of re visitors is a good sign as you can convert them into potential buyers, opt for better UI/UX services who can handle the job for you.


Step 8: Auditing your link

Links are considered is a very important ranking factor. Here we do backlink analysis, checking the relevancy of your link, broken link building strategy, anchor text distribution etc.

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