Marketing Automation Services

What Exactly Is Marketing Automation?

Software forums and technologies designed for marketing departments and organizations to efficiently market on multiple channels online and automate repetitive tasks refers to marketing automation. Marketing automation adverts to software and tactics allowing companies to buy and sell, much like Amazon- and to nurture prospects with highly individualized, practicable content; helping convert prospects to delighted customers. Pertinent, novel revenues are generated for companies through marketing automation which provides wondrous returns on the amount invested in marketing.

A handy, marketing initiative to carry through- let’s understand marketing automation via a metaphor. Imagine yourself trying to grow a new, small plant; you would need fecund soil and seeds to implant and care for, lastly you would need water and sunlight to breed these seeds onto lush, blooming plants. When applied to your product, marketing automation fulfils all these requirements through their various services. Eventually, it is hoped that our leads (the seeds) are nourished well enough to produce actual paying customers (the lush, full grown plants).

Why Your Brand Needs Our Marketing Automation Service?
Nurture leads
Nurture members that are not sales ready
Measuring Results
Proper measuring of results
Fine Tune
processes to improve return on investment

Marketing automation is progressively being used by marketers, to support leads to sales, for Customer Relationship Management marketing activities along with many other lucrative reasons such as the likes of improved marketing efficiency, more valuable insights and better quantifiable results. Quality and pace are conjoined by multichannel marketing automations to help create, automate and launch campaigns cursorily, implying that you generate more revenue with facile effort.

It conducts and leads to –

Better nurturing and lead management by the firms
Apt customer targeting by firms
Messages are personalized by the automated market, for aimed individuals
Pertinent sources are used to deliver timely messages
Efficiency and productivity is boosted via automated markets.
CMR (Customer Relationship Management) is hyped up

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Our Marketing Automation Checklist
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What happen to be some of the most compelling reasons for adopting marketing automation are the increase in the trends of measured performance, gainful insights and increase in the level of revenue- Measured performance has been observed to increase by 58%, 65% hype is observed in gainful insights and it is observed that there is a whopping increase of 77% in revenue.

  • Build target segment lists
  • Use rules, time and event to trigger campaigns
  • Measure campaign performance and reporting
  • Grouping based on scores to buy/repurchase
  • Fast track potentials with accelerated program
  • Track performance with lifecycle
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Case Study: How Marketing Automation Did Wonders For This Client
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Our Marketing Automation Process

Define your marketing goals. Example: advertising, branding, promotions and sales, customer relationship, also your strategy for the campaign- Example: offering cashback, coupon, discount, updates

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Determine where your prospects or customers would benefit from engaging with you via SMS in the entire customer lifecycle. Moreover, the platform should provide flexible and scalable plans according to your marketing needs, budget, size of business, size of the audience

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Identify the specific performance indicators to measure your campaign success and remember all your objectives should be  S M A R T (Specific, Measurable, Attainable, Relevant and Time-bound)?

Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.

Carry the details of the customers like name, location, gender, age, etc. to segment and personalize the campaigns and conduct controlled trials to see what formats and strategy of the campaign are effective for which customer segment? Example: A/B testing.

Frequently Asked Questions

By using Content Marketing, Social Marketing or Search Engine Marketing you attract people online with different call-to-action items. By adding Marketing Automation you get them to thank you for the information by leaving their Digital Body Language behind, hopefully along with their contact details.

Lead Nurturing is the fine art of communicating with the potential customers that so far has not qualified to become real leads. They need a little bit more attention and information before they will show you if they are ready to buy or not. By providing them with small batches of information you politely remind them about the advantages of your offer

By using our service you will know who your visitors are, and what they´re doing in your digital channels. Your profile can be your title, business area, company size, geography or your age. Activity could be downloads, attended webinars, pages visited etc. and the combination of these makes the scoring. The specific score will then determine how to handle each individual lead. You could choose to disqualify, send to sale or nurture?
By engaging your sales team in the set-up of your lead scoring model, you will get a common view on how to define a good qualified lead. The sales effectivity will increase and they will be able to spend time with the right leads. They will also get invaluable information on each leads preferences!
By automating this process, marketing can deal with thousands of leads not yet ready for sales.

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To get a common view, to keep the transparency and the closed-loop reporting, the marketing automation tool should be integrated with your CRM-system. (Customer Relationship Management) Our Service offers two-way information exchange with Salesforce.com, MS Dynamics and Oracle. It can also be integrated with any other CRM that offers good API’s

Questions?

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