CONTENT MARKETING SERVICES
- Higher Visibility
- Quality Score
- Networking
WHAT IS CONTENT MARKETING?
Content marketing has come a long way since the revolution of the Internet era.There has been immense development. Whenever you want to attract your target audience, by the product and service offering you got or you want to portray yourself with the ability to market it.
Content marketing brings up the reputation of the product or the services you want to offer. A product with good content will definitely bring up more attraction and to your targeted audience. Before buying a product or service the audience will always go through the content of the product or service you want to offer. Content marketing plays an important role in bringing traffic to your website and more audience will come to know about your website.
The posts that you publish on the website, it not only benefits your audience, it helps your website rank better on search engine result pages of Google, Yahoo or Bing. By targeting keywords of niche category, when a search engine indexes the page, it boosts SEO of your website.
When your target audience goes through the content you publish and when they find it informational, valuable and helpful, there is a positive environment created between you and readers and whatever sales pitch you make for the products or services, they won’t hesitate to opt for it.
The content which has been published on your website, if found valuable by your target audience will be shared across various social media platforms. You can also syndicate the content and promote through social media to gather more attention towards your website! A valuable content can bring a huge traffic to your website and may lead into conversions also. Social media also plays an important role in getting traffic. In this Competitive and technological world of internet social media platforms are one of the important places to gain traffic and a good content in social media can attract more audience which in return will get you more traffic as well as conversions.
Content marketing brings up the reputation of the product or the services you want to offer. A product with good content will definitely bring up more attraction and to your targeted audience. Before buying a product or service the audience will always go through the content of the product or service you want to offer. Content marketing plays an important role in bringing traffic to your website and more audience will come to know about your website.
The posts that you publish on the website, it not only benefits your audience, it helps your website rank better on search engine result pages of Google, Yahoo or Bing. By targeting keywords of niche category, when a search engine indexes the page, it boosts SEO of your website.
When your target audience goes through the content you publish and when they find it informational, valuable and helpful, there is a positive environment created between you and readers and whatever sales pitch you make for the products or services, they won’t hesitate to opt for it.
The content which has been published on your website, if found valuable by your target audience will be shared across various social media platforms. You can also syndicate the content and promote through social media to gather more attention towards your website! A valuable content can bring a huge traffic to your website and may lead into conversions also. Social media also plays an important role in getting traffic. In this Competitive and technological world of internet social media platforms are one of the important places to gain traffic and a good content in social media can attract more audience which in return will get you more traffic as well as conversions.
WHY YOUR BRAND NEEDS OUR CONTENT MARKETING SERVICE?
Content marketing doesn’t limit its benefits to your product or service offerings. It also helps to improve trust and SEO of your website. Following are the ways how it will be beneficial for your business.
Your target audience will be finding it helpful with the information that you share on the website, it also helps your products or services to market itself which means better conversion for your business! A good content also upvotes the particular product or service which in return will bring more conversion to your business. Your targeted audience will give more preference for the product or service you are offering if the content on your site is good and fresh.
Your target audience will be finding it helpful with the information that you share on the website, it also helps your products or services to market itself which means better conversion for your business! A good content also upvotes the particular product or service which in return will bring more conversion to your business. Your targeted audience will give more preference for the product or service you are offering if the content on your site is good and fresh.
- Networking
Helps in building audience & conversion
- Quality Score
Increase in Page and Domain authority
- Higher Visibility
Getting ranked on SERPs
Google or any other search engine checks the trustworthiness of your website, when the criteria have been met, it will help you to get more visibility on SERPs. The more authority the audience will get the more conversions can be found. Everyone wants freedom may it be a page or a domain. If the audience is getting more authority they will have more interest and it will also boost up the seo which will give better ranks in google. To have effective content marketing, we follow process that abides search engine guidelines and lets you have engaging content for your customers.
- Using proper descriptions were the content
- Implementing the right images
- Attention to the slightest detail
- Frame the content in a readable manner
- Describing the content in readable level
- Proper CTA buttons embedded
- Interlinking and external linking to reliable source
- Embedding social share for better engagement
OUR CHECKLIST
OUR CONTENT MARKETING PROCESS
Research and Create
There’s an extensive research carried out several platforms to collect data. Genuineness and trustworthiness, keeping these in mind we conduct intensive research to fulfill all the data points required for your business. Research for the content is one of the most important part. Here at Digiolic, we make sure that your product or service gets the best content and our research will also be the best you can get for your business.
When we get to know the target audience along with the demographic and geographic conditions that are being targeted, we ideate the content and get our professional writers assigned to the task. Setting the target audience is also a task which should be done very precisely and with proper research so that we can get more conversions and traffic as much as possible.
When we get to know the target audience along with the demographic and geographic conditions that are being targeted, we ideate the content and get our professional writers assigned to the task. Setting the target audience is also a task which should be done very precisely and with proper research so that we can get more conversions and traffic as much as possible.
Optimize and Publish
Optimizing the content following all the best practices in writing, the content is prepared and formed in such a way that will be beneficial for your target audience in respect to reading, understanding and ability to convert. Content optimizing will also attract more audience and this way there will be more conversions compared to the earlier content.
There are several stages where the content is filtered until it fulfills the main purpose of publishing the content. There is a process for checking grammatical errors, keywords implemented properly and have followed editorial practices. Before publishing, the content has to go through few checkers from which you can know how genuine and trustworthy the content is.
There are several stages where the content is filtered until it fulfills the main purpose of publishing the content. There is a process for checking grammatical errors, keywords implemented properly and have followed editorial practices. Before publishing, the content has to go through few checkers from which you can know how genuine and trustworthy the content is.
Promote
When you have put so much effort to get the content done, publishing content all alone on a website isn’t the final step. We have set of social media strategies that will drive a lot of traffic to your website with an economical budget associated with it. Promoting the content is very important because by this method there is huge chance of getting traffic or conversions. The Digiolic team puts their best to promote your product or service you want to offer so that you get the best for your business.
Measure
In this digital era, almost everything can be tracked with the help of analytics. We will be sending you out weekly, the monthly progress of the content, what has been published and update you on all the metrics that a content plan requires.
Case STUDY
HOW SHAPECRUNCH BOOSTED THEIR ORGANIC TRAFFIC WITH CONTENT MARKETING
Action:
We developed a content strategy that goes well with the industry, made exhaustive computers profiling, we set the theme and tone for the content which is the list on web, all the visual elements were designed and ensured that it was perfectly aligned to the content. Promoted on all leading platforms which was niche category for their business.
Solution:
We have continued growth that led the content to dominate on their niche which their main focus was on their target audience, providing them resourceful content and the capabilities to explore more. This led them to have 30% increase in organic traffic compared to their last month stats.
Problem:
Our client were facing hard time in generating organic traffic to their website, when they had innovative products which had to be showcased the entire world but couldn’t get the right way in approaching their target audience.
FREQUENTLY ASKED QUESTIONS
DOES ALL BUSINESS REQUIRE CONTENT MARKETING STRETGY?
Yes, all kinds of business requires content marketing service. In order to increase their customer base and help in better conversion of their sales, every business needs to enroll for content marketing service that will be beneficial for the organisation. Content marketing is a proven way to generate leads and build trust with the target audience which your business has.
DO WE HAVE ANY FREE BLOG PLATFORM FOR WEBSITE?
Yes, there are plenty of free blogging platforms which can be embedded to your core website for making a blog. But if you need futuristic blogs, then you need to for a paid platform. There are a lot of benefits in opting a blog for your website that can do wonders to content marketing service which is being offered.
WHY CAN'T WE JUST DEPEND ON SOCIAL MEDIA MARKETING?
Social media marketing is just a medium to promote the content which have been published on your website. Content is a must and essential for every website, when you have engaging driven content which needs to be showcased to the entire world then social media marketing comes into picture. You can promote the content using Facebook page, Twitter and so on.
WHAT IS THE CONTENT STRATEGY THAT WILL BE SUITABLE FOR MY BUSINESS?
- Creating blocks and promoting through SMM
- Creating videos and sharing it on platforms
- Visually design graphics that can help in getting social shares and greater engagement level
- Document sharing platform’s that can help to build audience by resourceful source
All the business have a unique product and service offered to their customers, with respect to that, we need to frame content that works well for the industry. There are several ways to find out what kind of content marketing strategies that will be suitable for your business. Taking analogy of competitors profiling that helps us to know what content is liked by your industry audience the most.