Search Engine Optimization

SEARCH ENGINE OPTIMISATION

What exactly is SEO ?

SEO or Search Engine Optimisation means optimizing your website or webpages so that it can rank higher in search engines like Google, Yahoo, Bing, MSN etc. To make it even simpler, we at Digiolic say, “SEO means informing Google that website X is a highly relevant website for keyword XYZ.” There are thousands of articles for you to learn about SEO but everyone ignores the point of view of the search engines. Every search engine including Google has only one objective i.e to provide the best search results for its users. And this is exactly what we do when we say we do SEO. We help Google in identifying the most relevant website for any specific keyword. Now keep this in mind whenever you plan to do SEO for your website. Start helping Google an Google will reward you back.

93% of online experience begins with a search engine, 75% of them will never check the second page of Google. SEO is the best way to reach your target audience, there should be a proper strategy planned to abide all the rules and regulations from Google’s algorithm.

Why brands need SEO ?

The era of SEO has changed the business scenario completely, every business out there is struggling to get better rankings on their website. You might have researched a lot about SEO and that’s why you have landed on this page. This procedure is how the search engine operates and get your website on top when the keywords are searched.

Increase sales not traffic

Get ranked in 4-6 months

Get over backlinks & learn the real SEO

Digiolic works on several factors like website responsiveness, the freshness of content, URL description, title meta length description and many more. In order to Optimize a website it may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Here you need to optimise the website, without these optimisations done your business will be having a hard time ranking in the top position of Google.

In-depth website audit
Extensive keyword research and implication
Optimizing page title and meta desciption
SEO friendly content optimization
Enhancing UI/UX experience
Strong on-page and off-page strategies
Qualitative link building
Social Media Integration

OUR SEO CHECKLIST

OUR SEO PROCESS

Key word Research & SEO Stragey

Extensive keyword research and implementation

Keyword research is the vital part which will get you am high ROI in search marketing sector. If your website has to be ranked well, then the right keywords can do wonders for your growth. By researching the keywords properly, it not only gives smaller benefits, but makes a major impact overall. Factors like demand, marketing atmosphere and the product or service offerings constitute the process of search.

Executing quality link building activities

The process of getting external links redirecting to your website, this is one of the major components of search engine optimisation. It all depends on what quality of link that we are getting backlinked. The quality depends on the Domain Authority and Trust Score of the website, based on that we frame a strategy and execute quality link building activities.

Website Optimization

Website optimization strategy has been divided into two types – On-Page optimization and Off-Page Optimization, both are important for an effective SEO strategy. To address those issues from ground level, understanding Google’s algorithm is a must, and then we devise a strategy so that it resolves your issue. Our team is capable of doing SEO both on and off page to their best level so that your website gets optimized to the best level possible.

Enhancing User Experience

User experience has been divided into 5 phases where we resort to working on:

Useful: Content should be genuine and fulfill the visitor’s purpose coming to your website

Usable: It should be easy to navigate, user-friendly and using proper call to action buttons

Appealing: Image, identity, brand, and other design elements will help you to grab visitors attention and engaging

Discoverable: Content should have been spread across social platforms and should have been positioned correctly

Credible: Visitors must gain trust and count on your content whatever you make it live

Content Creation

We generate content that pleases the audience. Publishing quality blogs on your website helps you to generate more visitors and can be taken part in marketing also. We know search engines and we even know how to create perfect content for your readers. It is the content that makes customers attract to your website and gain more clicks or leads. The content plays an important role in bringing traffic to your website. We build content which are SEO friendly and complies to the the latest blog posting guidelines. After the latest Google’s update, SEO is nor more backlinks, but it’s all based on content driven link building strategies.

Case STUDY

HOW WE HELPED A CAR RENTAL COMPANY TO GENERATE 300% ROI

A car rental company was able to achieve 300% ROI in just 45 Days! with our SEO services.

Solution:

Digiolic team decided to quickly scale up the content generation task in order to get Savaari website appear in search engines. More than 500 articles were published in 45 days, Digiolic were able to deliver the unbelievable

Traffic Increment of 200%
Overall SERP improvement of 45%
ROI – 300%

Problem:

A car rental company was struggling to beat the competition in tier 2 and tier 3 cities PAN India. They wanted to grow organically in these cities and present themselves in front of the potential customers via search engines.

FREQUENTLY ASKED QUESTIONS

WHY DOES MY BUSINESS NEEDS TO OPT SEO SERVICES ?

Growing business organically is the best way for an organization to generate leads online. Yes, SEO takes time but the the results which you get after long time helps your business a lot to get leads organically. A business which is appearing on search engine result page when a customer searching for some query is far more beneficial than running paid ads. SEO helps you to reach a wider audience group and create a strong brand identity amongst the audience. With our proven SEO results to our clients, it has indeed shown what a business truly can achieve organically through SERPs.

HOW IS SEO DIFFERENT FROM SEM?

Search engine optimization is different from Search engine marketing, SEO is the process of ranking your website on the search engines. While, SEM is running paid ads on the search engines which will be on the top of SERPs (Search engine result pages). In SEM, you need to invest money on paid ads whereas on SEO, it’s just one time task. So, if you see here SEO gets you long term benefits to your business.

WHY DO THE WEBSITE RANKINGS KEEPS ON CHANGING DRASTICALLY?

SEO is based on lot of factors such as the domain age, content quality, On & OFF page optimizations, activity on social media, backlinks from the referring domain, and so on. Top 3 results on search engine are highly volatile, it keeps on changing drastically. Getting website from 10th or more page to 1st page is the challenge which Digiolic is ready for. We have the best SEO strategies in industry which we have implemented and has resulted wel

HOW LONG DOES IT TAKE FOR A WEBSITE TO RANK?

Business competitors research & Niche analysis.
Detailed analytics and reporting.
Improved localized search.
Executing right keywords strategy.

Following latest guidelines of Panda & Penguin.
If you have seen our case study, we were able to achieve magnificent numbers in just 45 days. It’s the fastest result that we have achieved. Usually it takes around 3 months of time for a website to rank on search engine. Worst case scenario would be an year. With our quality link building strategy and constant efforts, impossible is nothing for Digiolic. We understand SERPs better than any other agency.